When you gamble in an online casino, your money is kept secure and regulated by gambling authorities. The best sites have SSL encryption, which prevents unauthorized users from accessing your account. In addition, they have a range of responsible gambling tools that help you control your gaming habits. These include time-out periods, loss limits, reality checks, and self-exclusion options.

You can find out if an online casino is legitimate by checking their licensing and reputation. A reputable site should clearly outline their terms and conditions on their home page. You can also double-check their licensing by looking at the licensor’s and gaming tester’s websites, which often post information about when they licensed the site and how it was tested.

Another important factor to consider is the number and quality of games. Look for state-of-the-art software, as well as a wide selection of popular titles. A good online casino should also update its game library regularly to keep it fresh and exciting for players.

Some online casinos offer a live dealer option, which allows you to interact with a real human being as you spin the wheel or play your cards. This can be more engaging than a standard casino website and may draw in a wider audience. In addition to live dealers, some online casinos use pay-per-click advertising to increase their visibility and attract new players. A strong marketing strategy can ensure that an online casino has a long-term sustainable advantage over its competitors.